On the advertising Education Case Teaching Method.docVIP

 PAGE \* MERGEFORMAT 20 On the advertising Education Case Teaching Method 【Key Words】 advertising papers education; Case Method 【Abstract】 Advertising Case Method of great significance. But advertising on the case teaching method of the meaning of academic and characteristics, using the principles and laws of the lack of an accurate grasp of both the understanding and practice, there are many errors in the implementation of the steps of the case teaching method of the lack of serious analysis, which are limiting cases pedagogy teaching practice in the ad continued development and improvement. This article attempts to explain the connotation and extension of case teaching, case method in education Discrimination advertising errors in teaching and learning through the original instance of case teaching method in the effective use of advertising education. Advertising is a rich practical significance of the subject, its teaching goals is to stimulate creative thinking of students and train students to apply the theory to analyze and solve practical problems. In recent years, more and more teachers began to consciously or unconsciously, use of case teaching method achieved good teaching results. But so far, the case teaching method in China’s education in the use of advertising is still very weak, studying in a rational manner for advertising education, teaching the use of case study papers and monographs are extremely rare. In this paper, case teaching method to explain the connotation and extension of Case Method Analysis of the errors in the process of clarifying the teaching of case teaching, case teaching for advertising to provide theoretical and practical reference. An advertisement in the case of education, teaching the meaning Case teaching is in 1870 by Harvard Law School Dean Christopher Dell Tuofu Lang (Lang dell) in the bold reform of teaching methods based on the founding members. The early 20th century, Ha