南通XY家纺公司发展战略的研究.docxVIP

    南通 XY 家纺公司发展战略研究  中文摘要  南通XY家纺公司发展战略研究 中文摘要 2012 年以来,家用纺织品行业受到国际经济疲软、国内宏观政策调整、生产要素 价格上涨的影响,生产、出口、效益增长速度都有减慢的迹象。该如何来实现产业的 升级，提升企业的核心竞争力，实现家纺业的可持续发展是南通家纺企业面临的一个 巨大挑战。 本文以南通 XY 家纺公司为例，展开深入细致的研究。首先针对 XY 公司的发展 现状揭示了 XY 公司存在的问题，其次对 XY 公司的内部经营情况和外部环境进行了 分析，再次通过 SWOT 分析法分析了 XY 公司的优势劣势，对其公司的发展战略进 行了制定和选择，最后提出了 XY 公司战略发展的步骤和保障措施。目的是给南通中 小家纺企业发展战略的选择提供借鉴。 关键词： 家纺企业 发展战略 SWOT 分析  作  者：张  萌  指导老师：张  薇   I  英文摘要  南通 XY 家纺公司发展战略研究  The Study on the Developmental Strategy of Nantong’s XY Home Textile Company Abstract Since 2012, under the influence of international economic slack, domestic macro-policy adjustment and the price increase of production factors, the production, export as well as revenue increase speed of the home textile industry have been showing a sign of slowdown. The Nantong’s home textile industry is currently facing a huge challenge in how to accomplish an industrial upgrade, how to improve the core competitiveness of its enterprises, as well as how to maintain its sustainable development. This paper takes Nantong’s XY Home Textile Company as an example to undertake an in-depth and detailed study. First, it points out the current situation and existing problems of the XY Company; and then analyses its internal operation situations and external business environment. It also outlines the XY Company’ s strengths and weaknesses using the SWTO method, defines its developmental strategies; and it finally gives the steps and measures of strategic development for the XY Company. In doing so, the paper also gives theoretical support to the strategic development of the Nantong’s medium and small sized home textile industry. Key Words: Home Textile Industry, Developmental Strategy, SWOT Analysis   II   目  录  第一章  绪  论....................................................................................................................1  一、研究背景和意义 ...............................................................................................