湘潭红色旅游纪念品品牌化包装设计.pdfVIP

摘 要 改革开放以来，随着社会的快速发展，人们的生活水平得到了极 大的改善，生活的快捷，工作的忙碌，让人们的精神追求出现了贫乏。 “红色文化”是社会主义先进文化的重要组成部分和表现形式，人们 对红色文化的崇尚，继而推动了 “红色文化热”的兴起，从而弥补了 人们精神上的空缺，它是人们发自内心的渴望和心灵的呼唤，是对革 命先烈的敬仰。通过崇尚红色文化，满足了人们的心灵需求和情感期 盼，获得了精神上的满足和超越。因此，红色旅游成为人们瞻仰革命 先烈、了解革命历史、学习革命精神、领略革命内涵的重要方式。红 色旅游纪念品作为红色旅游的重要组成部分，是人们领略红色精神的 一种情感寄托。本课题，旨在积极推广红色旅游纪念品、红色文化， 通过艺术表现手法，重新塑造视觉形象，增强视觉感染力，打破市场 上呆板、单一的纪念品现状，打造红色旅游纪念品的品牌化效应。 关键词：红色旅游，纪念品，品牌化包装设计 I ABSTRACT Since the reform and opening, with the increasingly development of society, peoples material life has been greatly improved, and in abundance of material at the same time, people heart appeared desert. Red culture as an important part of advanced socialist culture and form of expression, more and more get of people advocate. Red tourism has become a indispensable part of the people working in the leisure. Through the red tourism, people in revolutionary martyrs, understand the revolutionary history, learning revolutionary spirit and connotation of the revolution. Red tourism souvenirs, as an important part of red tourism is a kind of sustenance, people appreciate the spirit of red meet peoples spiritual needs and emotional, spiritual satisfaction and beyond. Xiangtan red tourism souvenirs packaging designed to actively promote the red tourism souvenirs, red culture, through the technique of expression, increase the visual aesthetic feeling, to shape the visual image, breaking the rigid, single souvenir present situation on the market,