Analysis of Current Sports commercialization process-毕业论文翻译.docVIP

Analysis of Current Sports commercialization process [Abstract] In this paper, the history of the Olympic Movement and commercial traceable to start, the use of history, sociology, economics approach elaborated too commercial negative impact on the sport, warning people to make reasonable use of the symbiotic relationship between sport and business, vigilance Olympic commercial traps, focusing on long-term effects, and create the Olympic movement and commerce better future. [Keywords:] the historical process of commercialization of the Olympic Movement First, the process of commercialization of Olympic History Sources of funding for the Olympic Games rely mainly on four kinds of channels: the government-funded, social contributions, income from lotteries and commercial since 1984 Los Angeles Olympic Games, the world has the highest competitive level of Olympic sports and more like a big market full of opportunities. Seller is International Olympic Committee and the Olympic Games Organizing Committee, and TV rights, tickets and sponsorship rights, as its wealth and fortune of the three channels. Olympics televised live from the 11th Olympic Games in 1936 With the 1964 Tokyo Olympics Start worldwide live TV rights to become the most important economic pillar of the Olympic Games Tickets also the Olympic Games a great source of income, price level have to consider the capacity of the host country audiences. Athens Olympic Games, the organizing committee put forward the “civilian” ideas, that is, to so that more Greeks able to walk into the Olympic stadium In 1984 Los Angeles Olympic Games sponsorship for the success of a firm sale of sponsorship rights in the International Olympic Committee’s reform ideas In 1985, the International Olympic Committee began to implement the Global Partner Program (TOP plan) The plan of the Olympic cycle to every four years for the sector, Lenovo joined sixth TOP program, and Coca-Cola, GE, Kodak, McDonald’s, Panasonic, Sa