Asymmetric information on the impact of sports tourism and Countermeasures-毕业论文翻译.docVIP

Asymmetric information on the impact of sports tourism and Countermeasures [Abstract] In this paper, anchored sports travel and asymmetric information, analysis of information asymmetry on the impact of sports tourism, and put forward corresponding countermeasures. [Keywords:] information asymmetry affect the response of Sports Tourism Since the 20th century, 90 years, China’s economic growth rate has remained at a high level. From now until mid-21st century, China will achieve well-off society by the transition to middle-developed country. This period coincided with major changes in the structure of social consumption period, the general trend is that people’s material and weakening consumer demand has slowed, while demand for consumer goods for services is growing rapidly. Now, sports are being ushered in since the founding of the best period of development. In this backdrop, how to meet the growing needs of sports a matter of concern - especially sports tourism. However, in the progressive development of sports tourism, while, like other industries - information will follow in the emergence of some new issues that must be resolved, mainly in sports tourism information asymmetry, these issues deserve attention, urgent need to strengthen the research. First, information asymmetry on the impact of tourism intermediaries 1. For the impact of tourism companies Asymmetric Information: refers to the commercial activities, the two companies faced with choices for their goods or services owned by the information is not exactly the same, that is a party to participate or know more than the other side for more information. Because a number of sports tourism enterprises to large ad networks, communications networks and marketing organizations to persuade tourists to induce the urgent need for the modern ‘psychological enjoyment’ of the people travel. Some sports tourism enterprises in the promotion, public relations activities, which promote the content and the o