Analysis of Independent Colleges and practice of marketing quasi-experimental teaching system-毕业论文翻译.docVIP

Analysis of Independent Colleges and practice of marketing quasi-experimental teaching system Abstract: Based on the characteristics of Independent Colleges and marketing characteristics of professional disciplines to enhance practical ability is an independent training college marketing professionals is an important topic. Marketing for Independent Colleges experimental and practical link problems were analyzed, in the fully embody the characteristics of marketing professionals and marketing personnel training objectives based on the independent Institute of Marketing quasi-experimental and practical teaching system to conduct a preliminary design. Keywords:: Independent Institute; marketing; teaching system Introduction For a long time in China, marketing professional in higher education, there is a “theory of light-weight practice” tendencies. As the experiment, lack of practical fields, students in the experiment or in practice difficult to directly observe, experience to the appropriate laws of science, which has a direct impact on the class of marketing students the confidence and passion for learning science. Employers generally felt that the social marketing graduates ability was weaker than the actual hands-on engineering graduates, in addition to characteristics of soft science outside their own disciplines, which is the professional marketing experiment, the consequences of lack of practice areas. If we can be strengthened in this session, students will be more perfect knowledge structure, the school will also be able to society, employers can meet the actual demand to provide more practical talents. Independent Colleges refers to the regular undergraduate institutions of higher learning under the new mechanism, new models and social forces, organized in cooperation with institutions of higher education at undergraduate level. Admission arrangements for the provinces in the original batch admitted the second batch of undergraduate and