Marketing course in practice the design and implementation of Teaching-毕业论文翻译.docVIP

Marketing course in practice the design and implementation of Teaching Abstract: Based on “Marketing” course objectives, teaching methods proposed by the project is suitable for one of the methods of the course, in the analysis of the project basis and characteristics of the teaching pedagogy based on the adoption of the “marketing research” This project the process of teaching design, detailed project pedagogy in the “marketing” course in the practical application of proposed practice teaching the course implementation and evaluation of programs. Keywords: practice teaching, project teaching methods; Marketing “Marketing” course is a college economic and trade professionals, marketing professionals, business administration specialized courses or professional basic courses, the main research marketing of the basic theory, basic knowledge, basic skills and methods to analyze the marketing environment, study the market buying behavior to develop the marketing mix strategy, organization and control of marketing activities, the basic procedures and methods to cultivate and improve the accuracy in analyzing and solving marketing management problems of practical skills to enable students to good work practices to adapt to marketing management needs. “Marketing” course, the teaching objectives in order to practice teaching requirements of the main line, with students as the main body, the students of professional capacity-building job skills and social theory out of the teaching segments, focusing on integrated application of knowledge to students of professional abilities, to establish a “teaching, learning, doing, test,” the unity of the marketing implementation and evaluation of teaching model that allows students the image of the simulation environment, active thinking and exploration, and through a positive evaluation and inspection methods, and effectively improve their students professional practice practical ability and the practical application of an in