Marketing Course Teaching Analysis-毕业论文翻译.docVIP

Marketing Course Teaching Analysis Abstract: Marketing is a professional, theoretical and practical application of strong discipline, focusing on improving student’s comprehensive ability to this purpose to improve teacher “mouthpiece” of the traditional teaching mode, through the teaching methods and improvement in teaching fully mobilize the enthusiasm of students, initiative, to develop students practical ability and creative ability to enable students in active thinking, exercise and improve their practical ability and creativity. Keywords:: teaching methods; case teaching; market research Marketing is a marketing management professional majors, one of which is a theoretical, professional, practical application of stronger discipline. Requires not only to master the basic theory of marketing, also called theory with practice, students apply their knowledge in practice and theoretical analysis of the ability to solve real marketing problems and to further expand capacity for innovation. In order to make the discipline of abstract concepts, terminology, vividly depicted in front of students reach the goal of imparting knowledge, but also to fully mobilize the enthusiasm of students, initiative, to develop students practical ability and creative ability, to improve the overall quality of students the purpose of in teaching practice, the following teaching methods, the more traditional “one-man” type of teaching can achieve better teaching results. 1, Case Teaching Method Case teaching is under the guidance of teachers by students in case of thinking, analysis, research and debate on the issue of making judgments and decisions, thereby enhancing the students to think and analyze problems and problem-solving ability of a process of teaching and learning activities and methods. In the “market segmentation and target market,” a chapter of the teaching, the case method can be used, namely, to produce case - the development the subject - discus