Marketing Information in the Context of Bilingual Teaching in Bilingual-毕业论文翻译.docVIP

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Marketing Information in the Context of Bilingual Teaching in Bilingual-毕业论文翻译.doc

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Marketing Information in the Context of Bilingual Teaching in Bilingual-毕业论文翻译

Marketing Information in the Context of Bilingual Teaching in Bilingual In the market economy, Marketing, and have gone beyond the traditional scope of economics and management courses to become more and more students in the compulsory or elective courses. This paper attempts to build information-based teaching resource library, the bilingual teaching of marketing the implementation of the pattern and path exploration. 1 Information in the Context of Bilingual Teaching Marketing necessity and feasibility of Marketing of the 20th century originated in the United States, Professor Kotler of Northwestern University lt;lt;marketing MANAGEMENT “gt; is the foundation of modern marketing to make, known as the” Marketing Bible. “This textbook has changed mainly in marketing, advertising marketing and market research-based concept, which greatly expanded the meaning of marketing, and sales rose to science as a social process is the subject of human behavior. If lt;lt;marketing MANAGEMENT “gt; is for business people, his Two other textbooks lt;lt;Marketing Principlesgt; “and” lt;Marketing Introduction “gt; to mainly targeted to the students. three books continue after the advent of the times, nearly two years out of date. Therefore, to marketing, bilingual education, enable students to access to authentic marketing theory and terminology, to understand the latest developments in the field, improve the professional quality of students is also of great help. In addition, as China joined the WTO in 2001 , various types of enterprises and institutions to understand English, with modern management thinking professionals in great demand, however, increased enrollment in recent years failed to achieve mass production of such social shortage of talent. This “supply and demand imbalance,” produced at least two effects: first, faltering overseas Chinese enterprises, the lack of personnel security; second, foreign direct investment on the Chinese market of doubt, wait and see att