价值工程在房地产项目开发中的应用（Application of value engineering in real estate project development）.doc

价值工程在房地产项目开发中的应用（Application of value engineering in real estate project development） Application of value engineering in real estate project development Time: 2011-04-21 14:48:53 source: thesis author: Rank The introduction: the real estate industry is always a sunrise industry that is also the basis of all economic activity and, in our country real estate projects annual investment in more than 10000 million, the investment in fixed assets accounted for more than 20%, occupies an important position in Chinas national economy. To really meet the above requirements, it is necessary to apply the theory of value engineering to the real estate development process. Key words: value engineering, real estate, project management The real estate industry is always a sunrise industry that is also the basis of all economic activity and, in our country real estate projects annual investment in more than 10000 million, the investment in fixed assets accounted for more than 20%, occupies an important position in our national economy. In recent years, the real estate industry from 2007 hurricane a sudden change in the situation, to 2008 of the economic winter, the development of Chinas real estate industry has experienced a severe test. In order to win the consumer market, we must reduce the cost, reduce prices and improve function, improve the environment, namely non high cost, the standard is not high quality, small functional whole, covering no more beautiful environment. To really meet the above requirements, it is necessary to apply the theory of value engineering to the real estate development process. 1. definition and central idea of value engineering Value Engineering (ValueEngineering) was born in the United States in 1940s, and was first proposed by Miles of the Ge Corp Purchasing Department of the United states. In 1978 China formally introduced, through unremitting efforts, the rapid expansion of value engineering in our country, many aspects from manufacturing to so