郎酒营销策化案（Langjiu sales plan case）.docVIP

郎酒营销策化案（Langjiu sales plan case） Nanning is one of the largest capital market in the southwest region, because of the diversity of the coveted City, large scale, large population and many other reasons, for many enterprises, the market has to work there is a big difficulty. Sichuan Langjiu Group sales company, is a business enterprise to channel sales China wine industry -- langjiu. At that time by external occupation manager Yan Aijie management, and the successful recruitment of more than 200 after the test of the market sales to join the elite, in 2001 7 - October, after months of hard work and market regulation, Langjiu companys channel tentacles have included Guangxi in more than 90% cities in the market, good cyber source. At that time the Langjiu company new 500ML and other new products to be excellent Langjiu launched into the market, the main sales Langjiu in Guangxi branch of the Liuzhou office in 2001 July has entered the actual state, and put into the market in the capital city of the key breakthrough in Nanning. Sales background of Guangxi liquor market: In the southwest provinces of liquor market, Guangxi is one of the most open market, the market popular brand mainly in Sichuan wine, Anhui wine, Guizhou wine as the representative. Such as: Wuliangyes Jinliufu, Liuyang River, and the old man, Anhui wine, wine and other brands. The market popular drink low alcohol wine, the mainstream of consumption between 28 and 38, taste with Luzhou flavor liquor, Guangxi liquor market share roughly divided into three grades, namely, 120 - 360 yuan based wine series, including Wuliangye, Moutai, Jiannanchun, alcoholic and other brands, these wines in general sales climax during the festival period also burst. That gift wine, wine festival; the second is 35 - 110 yuan sales of large business communication, wine wine, because the wine consumption is mostly grade in restaurants, hotels, entertainment and communication occasions, many rely on advertising and promotion to