浅论我国旅游工艺品的设计与市场开发（Discussion on the design and market development of Tourist Arts and crafts in China）.docVIP

浅论我国旅游工艺品的设计与市场开发（Discussion on the design and market development of Tourist Arts and crafts in China） Abstract: tourism handicraft is the main component of tourism industry income. At present, the sales of tourist handicrafts in our country are very unsatisfactory, and the proportion of the income of the tourism industry is low. This is due to the unsatisfactory design and development of tourist handicrafts, and there are many problems and shortcomings. Starting with the design and development of Tourist Arts and crafts, the author puts forward some opinions and suggestions on the design and development of Tourist Arts and crafts. Key words: tourism; handicraft; design; market development I. significance of full development of tourist handicrafts The successful development and design of tourist souvenirs can not only promote the economic development of tourist areas, but also play a very good role in promoting the culture of tourist areas. With the rapid development of Chinas tourism industry, the development and design of tourism products are in a prominent position. How to excavate from the folk custom and the cultural connotation angle, develops the characteristic modern handicraft product, is a very important topic. Although the tourism resources are very rich in China, but the tourism economy is far behind the developed countries, only from the European economic area tourism survey data can be seen in developed countries, tourism souvenirs tourism revenue sales accounted for more than 30%, but in recent years there is an upward trend, but the products of Chinas tourism revenue but the lack of overall tourism income of 5%, remarkable difference. No wonder every year to Chinese foreign guests to travel often sigh can not find the characteristics of the tourism products to take home as a souvenir, Chinese from the south to the north around the arts and crafts store machine-made goods, do not pay attention to the development of patent protection and personality ch