analysis hotel expansion and countermeasures products exhibition（分析酒店扩张和对策产品展览）.docVIP

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analysis hotel expansion and countermeasures products exhibition（分析酒店扩张和对策产品展览）.doc

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analysis hotel expansion and countermeasures products exhibition（分析酒店扩张和对策产品展览）

Analysis hotel expansion and countermeasures products exhibition Abstract: At present, China’s hotel product homogenization and simplification become an important factor affecting the survival of the hotel, developing and diversifying hotel products become the hotel of choice to survive, this paper analyzes the exhibition organized by the hotel should have, and the current conditions opportunities exist, and elaborated on the basis of product innovation to enhance the hotel’s small exhibition countermeasures. Keywords: exhibition, hotel products. Exhibition industry exhibitions and conferences are two important components, in general, the meeting is that some part or all of the hotel’s features (such as conference hotel, while large-scale exhibition is limited by the nature of the exhibits, site requirements and other factors, mainly relying on convention center with meeting product has matured, more and more hotels are trying to capture a slice of the exhibition industry, and the continuous development of the exhibition industry has spawned the emergence of more small-scale professional exhibition, the hotel offers opportunities for exhibitions . First, the impact factors of the hotel show business expansion. 1, the macro environment. Macroeconomic, political, social, technological and natural environment (PEST will affect the development of any new business, convention and exhibition industry is no exception, the exhibition industry is becoming a concern to the government hottest industry, which mainly benefit in the exhibition industry for national or regional economy pulling effect, some analysts showed that: China’s exhibition industry in the Yangtze River Delta region in boosting the economy factor of up to 8.5. Similarly, the region’s natural environment on the local hotel to carry out any form of show business is also a great affect, for example, although the northern United States Minneapolis, MN Minneapolis City is the northeastern United St