how to attract the attention of customers- brand building is the key affectionate（如何吸引客户的注意u2014u2014品牌建设的关键是深情）.docVIP

How to attract the attention of customers: brand building is the key affectionate Most marketing teams are in accordance with the ‘rational attitude’ in the operation, a variety of spreadsheets, income statements of a large number of market data and financial feasibility report, these ‘rational tool’ occupies an important position in the team. Similarly, most MBA programs in training future business managers, the emphasis is often placed on a rational view of the world of training managers. However, if such a rational view of the world is to make the brand become the main form of reality, or sole tool, then once you have such a rational state of mind, will likely inhibit the corporate culture insights, suppress activism affectionate, but these are the an important factor in brand full of vitality. This brand-building mentality affectionate, so that we can be like mystic, writer, composer or a filmmaker like to think, but also help enterprises to destroy a doctrine, a well educated activist Character. Brand developers should their media as a novel or a movie project, the goal of brand communication should focus on whether to convey some exciting information, both to respond to consumer demand, but also to help enterprises to find the real needs, rather than some unrelated matters or destructive needs. Difference between the two is like the difference between knowledge and wisdom. Knowledge is information obtained through the mind, as long as the focus of scientific research can have income, but wisdom must be obtained both mind and heart, so true and soulful propagation and harvesting, only when the mind and mind into some kind of experience can be achieved. Famous psychoanalyst Carl Jung (Carl Jung) let us know the nature of each individual’s spiritual journey, he pointed out the unconscious and conscious is a common determinant of go hand in hand, and if we live in a consciousness capable of taking into account the and unconscious environment, then the ce