i miss you marketing case dates microblogging micro-marketing case story（我想念你营销案例日期微博微观营销案例故事）.docVIP

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i miss you marketing case dates microblogging micro-marketing case story（我想念你营销案例日期微博微观营销案例故事）.doc

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i miss you marketing case dates microblogging micro-marketing case story（我想念你营销案例日期微博微观营销案例故事）

I miss you marketing case dates microblogging micro-marketing case story Research papers Download News: “I miss you” is the jujube industry’s largest and most advanced technology, the highest market share, brand awareness is highest in five consecutive annual sales of the industry’s first enterprise .2011 May 20 in very good friend The success of small plates listed Chinese jujube industry to become the first unit. now has six wholly owned subsidiaries and a non-controlled subsidiaries of large enterprise groups, in Xinzheng, Henan, Hebei Cangzhou, Ruoqiang, Xinjiang Aksu jujube main producing areas have raw material procurement, production and processing base chain extension to seed cultivation, planting jujube, jujube processing, marketing, tourism and other areas with a wide range of relevant dates. Although the “I miss you” is the leading brand of Chinese red dates, brand name is also easy to spread and easy to remember, but I miss you dates visibility is not high, many consumers are unlikely to have a deep perception of the brand In addition, although the “I miss you” is also official microblogging, but less interaction and consumers, there is no interaction with the consumer-based brand communications extensive microblogging activities. Communication objectives: The key is interactive While the client is no clear requirement, but based on past experience and our overall communications planning proposed objectives: one, through the microblogging activities and miss you interact with consumer groups and effective communication, two, for there are more than ten thousand people participated in the event, three as much as possible with the “sales leader” spread. Good ideas come from brand origin Microblogging marketing has been reviewed by platitudes pet, testing, constellations and other Bowen turned to satin-based content marketing and national interactive entertainment marketing. Then miss your microblogging marketing how to do that? Back to