how to make the strategic new-（如何使战略新-）.docVIP

How to Make the strategic new? Pure male and female, sunny university campus, an innocent campus romance, the micro film co-produced in 2012 by love Fantastic Art, Erie clever music IS HEREBY lt;lt; Crispy love letter gt;gt; and fire one, has been in love odd Arts network of more than 13 million hits. Well, clever music hereby play the Idol brand ice cream enterprise resource advantages, the marketing advantage of the situation, and how to obtain increasingly discerning consumers of all ages? Marketing 3.0 era, the mere stimulation of taste buds have been insufficient to meet the expectations and needs of the consumers of ice cream, their taste buds begin to explore something other than ice cream. This was exactly what we allow companies to build the value of the strategic new! What is the strategy for new products? Refers to the contribution to the enterprise in the next three to five years, most of the profits and a large part of the sales of the core product. Enterprises in such a high-cost, high inflation, the era of the Great Recession, strategic new products may save out of the woods best choice. In such a perilous era, with its worried, it is better to believe in action, return the product origin, this is to do business “benevolent”. What kind of strategic new products, in order to become a classic? The star product of the “Ice Queen” DQ “blizzard” because of the taste of alcohol slip only born a year sold more than 175 million cups of success in the world! More by virtue of their inverted cup to sprinkle the qualities to become one of the enduring star product, sought after by the consumer. 2011 DQ is to enrich the taste of its products, the introduction of three new strategic new products - yogurt flavor almond flavor Oreo, yogurt, yogurt cheese flavors. Strategic new added new elements yogurt, sweet not greasy, melts in your mouth, in the middle of summer, when the cool of the ice cream and yogurt mellow walk in the taste buds and the tip o