营销,我们不做跟屁虫（Marketing, we dont do heels）.docVIP

营销,我们不做跟屁虫（Marketing, we dont do heels） In the market competition, once your competitors have formed a concept or a position in the users mind, you must consider whether your marketing strategy will be similar to that of your competitors. If you want to use the same concept to do publicity, in order to win customers, the result can only be futile. The most effective competitive strategy for either an enterprise or a person is to focus all your efforts on one point and concentrate on a concept to your potential users or consumers. The concept must be unique, something you or your company is proprietary, not what other companies are owning. As the saying goes, the leader eat meat, follow the trend of soup, and more often do not even soup can not drink. In fact, many companies are aware of the importance of a concept, but they often neglect to take possession of this concept, First impressions are strongest, but the concept has to first follow the footsteps, someone else has. Chinese how many electronic companies are shouting stereotyped slogans, each enterprise is the electronic experts and high-tech and people-oriented and high quality and so on, so many new products, so many enterprises, there are several concepts have their own proprietary, shouted out their unique sound? As we mentioned earlier, Volvo Car Corp in all the publicity to the customer to send a safe information, and the users heart has to safe on the use of the concept of Volvo, many car companies recognize the importance of safe, have played the safe brand Benz Corp and General Company is no exception. Benz and general motors, have been carried out to safety as the core concept of marketing activities, but the result is that, in addition to Volvo, no company has succeeded to the concept of safety and popular. Melatonin in this years holiday gifts, send gifts melatonin and melatonin = gift concept deeply rooted, caused by other manufacturers to follow, they have played a variety of gifts banner, big gi