企业不可丢失的文化利器（The cultural weapon that enterprises can not be lost）.docVIP

企业不可丢失的文化利器（The cultural weapon that enterprises can not be lost） Red bean: dont let people say you are a rich man who burns money Preface Regardless of size, they will be called culture, while the vast majority of enterprises in fact the so-called culture, no culture, the concept of speculation also raise a Babel of criticism of lost interest to consumers, such a culture. Such an embarrassing situation, because it failed to find the essence of culture, and failed to understand the true meaning of culture. Culture is a kind of profound things, is a kind of not only stay on the surface of the slogan, it is often a kind of beyond expression atmosphere, can not find the words to describe it, but often can feel similar to the brand positioning of brands in the same feelings. China many enterprises attach importance to the construction of culture, on the one hand, they do not know what is the real culture, on the one hand they think the culture is too superficial, not broad foundation, is often in a short commercial utility, and red bean has broad and profound history, is a great witness of love. We are constantly promoting cultural construction, however, we are constantly to the western countries, assimilation, gradually lost their culture, KFC, McDonalds, Bi Shengke, comic books, movies, and digital products, a fashion family, very few domestic brands can be found, we are losing our ancestral culture, as all the children of the Yellow Emperor. Dont know clearly the doctrine of Confucius and Mencius dunk master, the research of their own culture, but rather an adjacent country but we look at fiercely as a tiger does. Red beans every year in Acacia Festival, this really let her stand out from the many township enterprises, Acacia festival every year, to turn but had lost the direction, is to engage in festival festival and Acacia Acacia, is only a kind of corporate behavior, whether it is from the previous poetry as absolute sing this, limelight is a growing trend, but f