如何看待2008年春交会的企业新品上市(How to look at the new products listed on the spring fair in 2008).docVIP
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如何看待2008年春交会的企业新品上市(How to look at the new products listed on the spring fair in 2008)
如何看待2008年春交会的企业新品上市(How to look at the new products listed on the spring fair in 2008)
The spring fair in 2008 is coming soon. It is the peak season for new products to be developed by the enterprises. The development of new products is ready for the coming season.
In todays homogenization of products, new products in the market is becoming more and more difficult. Recently, especially the food and beverage market downturn, confusion, blindly follow the trend of the phenomenon is still serious, can successfully operate a handful of new products, the consumer market into a mature stable period, marketing From EMKT. Com. Cn model needs innovation. In the very period of product agent, how can the enterprise get rid of the impure thought of motivation and return to rational investment? How can agents choose good agents to reduce risk? How low-cost, successful listing is undoubtedly the most important event.
In the distribution agency market, some disorderly situation, we wonder: not correct attitude, the company do investment, new product listing can never be healthy and sustained platform bigger and stronger.
The listing of new products seems to be a strategic and tactical problem. The listing law changes constantly, but in fact, the new product listing itself reflects a very rigorous strategic thinking of an enterprise. Usually, the same product, some enterprises will choose the price as a weapon, quickly start the market, some enterprises will choose to maximize to earn excess profits, some companies are cautious about the new product launch speed, and some enterprises darling, the strategy of new product launch reflects the overall business strategy. In order to make enterprises better understand their own resources, more accurately grasp the overall strategy of their new product listing.
As a new product of fast moving consumer goods, the first feature is speed. Because there is no speed, there is no successful future for fast consumer goods. So, why in recent year
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