有效的店面管理（Effective store management）.docVIP

有效的店面管理（Effective store management） This article contributed by LP night crazy Store management Franchised store managers responsibility: Store Managers responsibility: store work supervisor, manager to stores person and thing overall responsibility, responsibility The evaluation criteria are team performance, and the leader in the team. General clerk: general clerk: the executor of the specific sales work, responsible for the specific things, the evaluation criteria for personal performance, Ordinary members of the team. Daily store management problems: daily store management problems: store management problems 1, store image management 2, store personnel management 3, sales operations management 4, customer management Store image management: consumer entry is the first step towards successful sales. Store image management: consumer entry is the first step towards successful sales Store image has very important influence on the purchasing behavior of consumers, consumers have a welcome needs and comfortable demand in the purchase process, consumers plan to buy a good behavior will be affected by various factors such as the sales shop display, advertising function change, all 72% consumers to buy the decision depends on the sales site, store image contains 1 causal factors: part, part 1.1: store image contains hardware elements, storefront box, backplane, booth, showcase the company standard color: logo standard, build brand image, to create a good sales atmosphere! Note: reasonable design of store layout, store layout for the convenience of the customer flow, make the customer more convenient access to the product principle should pay attention to humane facilities in store layout design The arrangements, such as the 1.2 elements of software business district model, promotional items, POP, lighting, music, store tidy model display, to meet customer needs - visual, touch the customer into the store when 87% people look at the right first, it should be the main push