商务与管理沟通PPT课件.ppt

Business and Administrative communication by Kitty O.Locker Ohio State University Content Part 1 The Building Blocks of Effective Messages Part 2 Letters, Memos and E-mail Messages Part 3 Interpersonal Communication Part 4 Reports Part 5 Job Hunting Part one The Building Blocks of Effective Messages Chapter 1 Business Communication, management and success Chapter 2 building Goodwills Chapter 3 Adapting Your Message to Your Audience Chapter 4 Making Your Writing Easy to Read Chapter 5 Planning Composing and Revising Chapter 1 Communication Ability = Promotability The Managerial Functions of communication The Cost of Correspondence Benefits of Improving Correspondence Criteria for Effective Messages Trends in Business and Administrative Communication Layout of business letter Communication Ability = Promotability Reading critically Write critically Make presentation critically The Managerial Functions of Communication Management structure The Cost of Correspondence Cost of money Cost of efforts Cost of time Cost of goodwill Benefits of Improving Correspondence Save time Make your efforts more effective Communicate your points more clearly Build goodwill Criteria for Effective Messages Clearness Conciseness Courtesy Completeness Correctness Building goodwill Trends in Business and Administrative Communication Focus on quality and customers’ needs Entrepreneurship and outsourcing Teamcross-functional team跨职能团队 Diversity-cultural diversity Globalization Legal and ethical concernslabor contract law The end of job=purpose of the job Rapid rate of changekeep on learning Layout of Business Letter 1.Two forms blocked style (平头式) semi-indented style （混合式） 2. seven major parts letter head （信头） date （日期） inside name and address (信内行名和地址） salutation （表示敬意的称呼） main body （正文） complimentary close （表示敬意的结尾） signature