全球运营管理课件new gom1- conceptual introduction.pptVIP

GOM 1 Introduction 全球运营管理 1 导言 Basic Concept Operational Management is the set of activities an organization uses to transform different kinds of inputs (materials, labor, and so on) into final goods and services Is closely linked with both quality and productivity 基本概念 运营管理 是某一组织开展的一系列活动，将各种人力物力（材料、劳动力等等）投入到最终形成的商品和服务中。 与质量和生产力有密切联系 基本概念 基本概念 基本概念 Production and Service Comparison 产品和服务的比较 产品和服务的比较 Global Operations Mgmt 全球运营管理 Global Operations Mgmt Concept Four Essential Focuses: Quality. The products and services must meet or exceed the standards set by customers Productivity. The manager must find ways to improve productivity without sacrificing quality or morale Strategy. The global operations strategy must be consistent with the firm’s industry strategy. It should be unique and a source of competitive advantage Serving the human trilogy: customers, employees, and shareholders 全球运营管理概念 四大重要核心： 质量。产品和服务必须满足或超过客户设定的标准。 生产力。管理者必须设法在不影响质量或工人工作热情的情况下提高生产力。 战略。全球运营战略必须与公司的产业战略一致，且独一无二，能给公司带来竞争优势。 为以下三类人员服务：客户、员工和股东。 Global Operations Mgmt Concept 全球运营管理概念 Global Operations Mgmt Concept Categories of Operations Strategy Operations strategies are functional strategies that support the firm’s overall strategy Porter (1985) argued that all corporations used some form of three basic strategies: low-cost production, differentiation, and cost or differentiation focuses. Within the context of a firm’s strategy, operations seeks to enhance the competitiveness of the businesses. Ten Major categories of operations strategies: 全球业务管理概念 运营战略范畴： 运营战略属于功能性战略，支持公司的整体战略。 波特（1985年）认为，所有公司均利用以下三种基本战略形式中的某一种：低成本生产、差异化及以成本为中心或以差异化为中心。. 在公司战略范围内，经营主要是为了增加企业的竞争优势。 运营战略十大范畴： Global Operations Mgmt Designing for Manufacturability (DFM) Flexible Manufacturing Speed to the Marketplace Quality and Customer Service Technology Management Human Resource in Operations Facilities Location and Layout Strategies Materials Management Organizational Configuration and Coordination Sourcing 全球运营管理