全球运营管理课件new gom2-global strategy and industry globalization potential.pptVIP

GOM 2 Global Strategy Industry Globalization Potential 全球运营管理 2 全球战略 产业全球化潜力 Globalization Globalization (Thomas Friedman: Understanding Globalization: The Lexus and the Olive Tree) One overarching feature—integration, the world has become an increasingly interwoven place Defining technologies: computerization, miniturization, digitization, satellite communications, fiber optics and the Internet Revolving around Moore’s law German Political theorist Carl Schmidt, the Cold War was a world of “friends” and “enemies”. The globalization world, by contrast, tends to turn all friends and enemies into “competitors”. 全球化 全球化 (托马斯·弗雷德曼：了解全球化：凌志汽车与橄榄树) 一个最重要的特征— 一体化，整个世界愈发成为错综交织的场所 确定技术：计算机化、小型化、数字化、卫星通信、光纤及互联网。 围绕穆尔定律 德国政治理论家卡尔·施密特称冷战是“朋友”和“敌人”的世界。而相比之下，全球化世界似乎是要把所有朋友和敌人都变成“竞争者”。 Globalization Built around three balances: The traditional balance between nation-states Between nation-states and global markets (consists of Electrical Herd and Supermarkets) Between individuals and nation-states Everyone now is in everyone else’s business Joining the global economy and plugging into EH is the equivalent of taking your country public. Globalization is largely a technology-driven phenomenon, not a trade-driven one. 全球化 围绕三种平衡关系进行建设： 传统意义上的国家之间的平衡 国家与全球市场之间的平衡(由Electrical Herd与全球超级市场组成) 个人与国家之间的平衡 现在每个人均为他人的经营对象 加入全球经济，投身EH相当于把你的国家推向市场。 全球化很大程度上是一种受技术驱动而不是受贸易驱动的现象。 Globalization Globalization and History by Jeffrey Williamson and Kevin O’Rourke Globalization also flourished in the 19th c and then faltered. Railroad and steamships, submarine telegraph cables and Suez Canal (1869) all encouraged a huge expansion of trade, global investment and migration. “By 1914, there was hardly a village or town anywhere on the globe whose prices were not influenced by distant foreign markets, whose infrastructure was not financed by foreign capital, whose engineering, manufacturing, and even business skills were not imported from abroad.” The danger now is “major economic players are divided