全球运营管理课件new gom10-Techtransfer2.pptVIP

GOM9 Technology Transfer Issues2 GOM9 技术转让问题2 International Licensing 国际许可 International Licensing 国际许可 Technology Price Negotiation 技术价格谈判 Technology Price Negotiation 技术价格谈判 Technology Price Negotiation 技术价格谈判 Technology Price Negotiation 技术价格谈判 Technology Pricing 技术价格谈判 Technology Price Negotiation 技术价格谈判 Payment Schedule 付款安排 Payment Schedule 付款安排 Payment Schedule 付款安排 Payment Schedule 付款安排 Payment Schedule 付款安排 Licensing Agreement 许可协议 Licensing Agreement 许可协议 Licensing Agreement 许可协议 Tech Transfer and JV 技术转让与合资企业 Exercise 练习 Compensation One time fees Fees relating to licensing activity Other returns IPR protection and confidentiality Three time frames Prior to Agreement During Agreement After Agreement Potential licensees may wish to inspect technology to measure the value of an agreement Licensor may wish to limit the number of people with whom licensees may share technology Licensor may wish to ensure that licensees do not use or disclose technology after agreement ends. 报酬 一次性收费 与许可活动相关的费用 其他回报 知识产权保护和机密性 三个时间框架 签订协议前 签订协议期间 签订协议后 潜在的被许可者可能希望检查技术，以衡量协议的价值。 许可者可能希望限制与被许可者共享该技术的人数 许可者可能希望确保被许可者在协议期满后不再使用或透露该技术。 Dispute Settlement Jurisdiction and Arbitration Force Majeure Duration Licensee tend to demand long-term licenses Subject to the governing of national law Nature of IP Terms for termination Case Study: Analyzing Sample Agreements 解决争议 司法与仲裁 不可抗力 期限 被许可者倾向于要求长期许可 受本国法律管辖 知识财产的性质 终止条款 案例研究: 分析协议样本 JV’s ability to combine the strengths, expertise, technology, and know-how of separate businesses with a sharing of investment costs and risks Primary advantages: allows the participants to undertake potentially speculative and high-risk endeavors without exposing assets to unlimited liability Can define at the outset the extent to which each shall be liable for costs and how risks associated with the endeavor shall be allocated Drawback: Problems will develop in the decision-making process Requires continuing agreement between the JV partne