乡村旅游媒体安全风险评价及实证研究.docVIP

乡村旅游媒体安全风险评价及实证研究 罗景峰 华侨大学旅游学院 中国旅游研究院旅游安全研究基地 X 关注成功！ 加关注后您将方便地在 我的关注中得到本文献的被引频次变化的通知！ 新浪微博 腾讯微博 人人网 开心网 豆瓣网 网易微博 摘????要： 研究首先根据相关文献及专家意见, 建立了乡村旅游媒体安全风险评价指标体系;其次利用二元比较法确定了指标权重;然后结合二元语义理论, 提出了乡村旅游媒体安全风险评价方法;最后以福建省泉州市的3个乡村旅游地为例, 对其旅游媒体安全风险状况进行了实证分析。结果表明:乡村旅游地A1的旅游媒体安全风险等级为“中等”, 交通安全风险中物的因素和管理因素是影响其风险等级的主要因素, 是其风险管理的重点;乡村旅游地A2的旅游媒体安全风险等级为“中等”, 从业者安全风险是影响其风险等级的主要因素, 是其风险管理的重点;乡村旅游地A3的旅游媒体安全风险等级为“中等”, 交通安全风险中的物的因素和环境因素是影响其风险等级的主要因素, 是其风险管理的重点。 关键词： 乡村旅游; 媒体安全; 风险评价; 二元语义方法; 实证研究; 作者简介：罗景峰 (1975—) , 男, 蒙古族, 辽宁阜新人, 讲师, 硕士生导师, 博士, 研究方向:旅游风险分析与安全评价等。 收稿日期：2017-07-03 基金：福建省社科规划一般项目 (FJ2015B217) Risk Assessment and Empirical Study on Rural Tourism Media Safety LUO Jing-feng College of Tourism, Huaqiao University; Abstract： Firstly, according to the relevant literature review and expert consultation, the author established an index system for the risk assessment of rural tourism media safety. Secondly, the weight of each index was calculated by using two-element contrasting method. Then, by combining with the 2-tuple linguistic theory, we put forward 2-tuple linguistic model and method for the risk assessment of rural tourism media safety. Finally, this study carried out empirical analyses of the risk status of rural tourism media safety in 3 tourism destinations of Quanzhou city, Fujian province. The results showed that: in rural tourism destination A1, the risk level of tourism media safety was“medium”, and the main factors affecting its risk level were traffic vehicle and management; in rural tourism destination A2, the risk level of tourism media safety was“medium”, and the main factor affecting its risk level was tourism practitioner; in rural tourism destination A3, the risk level of tourism media safety was“medium”, and the main factors affecting its risk level were traffic vehicle and environment. Keyword： Rural tourism; Media safety; Risk assessment; Two-tuple linguistic method; Empirical study; Received： 2017-07-03 中国旅游“十三五”规划再次重申了“大力发展乡村旅游”, 可见乡村旅