跨文化旅游视角下的赴藏区欧洲游客消费行为研讨.pdf

西北师范大学 硕士学位论文 跨文化旅游视角下的赴藏区欧洲游客消费行为研究 姓名：郭璇 申请学位级别：硕士 专业：专门史 指导教师：王三北 2009-06 摘 要 旅游业作为当今世界上发展速度最快、势头最强劲的新兴产业之一，正在受 到世界各国的高度重视，目前许多国家和地区高度重视旅游业发展，已经将其作 为先行产业，重点优先发展。 中国的藏民族聚居地区的大多数地方都拥有品级很高种类丰富的各类自然 和人文旅游资源，正在日益明显的吸引着越来越多的来自世界各国的外国游客。 如何使拥有不同文化背景的外国游客最大限度的体验藏区异域文化，同时又不受 文化冲突的干扰，在文化交融的环境中进行旅游活动，是本研究意图解决的问题。 本文主要以访谈调查和发放问卷的形式收集相关数据，对赴藏区旅游的欧洲 游客这一特定的客源群体的消费行为特征进行研究，并分析了跨文化因素对这一 客源群体的旅游消费行为的影响，以及其中主要的影响因素。通过研究，得出对 藏区旅游业的启示，以期能够在未来藏区旅游业的发展过程中，规避文化冲突， 淡化文化敏感。 关键词：跨文化旅游 欧洲游客 中国藏区 消费行为 II Abstract As one of the emerging industries that developing momentum is the fastest and strongest, tourism is being attached great importance to all countries in the world. Many countries and regions attach first industry to the tourism, which has been given priority in the process of developing. Most of the Tibetan habitations in China are rich in variety sorts of the high-level natural and humanistic tourism resources, and are becoming obviously to attract more and more foreign tourists from all over the world. How to make the foreign tourists who have different cultural backgrounds experience the exotic culture in Tibetan area in maximum extent, while at the same time make them not interfere with the clash of cultures, and touring in an eviroment of cultural blending, is the intention of this study to resolve. This study collects relevant data in the form of interview and questionnaire, studying on the characteristics of consumer behavior of European tourists who travel to Tibetan area in China, and analyzing the influences that cross-cutural factors impact on this s