扶沟县中汇大酒店的经营现状及发展对策研究.docVIP

2010届本科毕业论文 扶沟县中汇大酒店的经营现状及发展对策研究 2010年5月FuGou County ZhongHui Hotel management status and development countermeasures School of Food Science Li Huijuan Abstract With the rapid development of the economy and society and the peoples standard of living in an increasingly, more and more hotel came into being. Fugou County ZhongHui Hotel because the County Governments support, is good development. However, the hotel to be in a competitive market, based on, and to quickly develop, we must face up to the hotels in operation and management of problems, the only ways to correct those problems in order to enable the hotel to get better development. This article from hotel to determine target market implementation of parity project to get more of the market, enhanced creativity, major hotel is the hotel menu of innovation and service innovation, the implementation of the personalization services enable customers to get more enjoyment, increase the service project and choosing the right promotion, seeking to win more customers customers enjoy, taken in advance of the effective human resources management to resolve employee mobility, retain talent for hotel and let employees excellent working environment development, these aspects of the problem to solve, correct operating problems, with a view to the ZhongHui Hotel in rapid and healthy development of theory and policy advice provided. Key word：Fugou Country ；Zhonghui hotel ；present situation；development countermeasures 目录 引言 ……………………………………………………………………………………….……1 1 扶沟县中汇大酒店的概况……………………………………………………………....1 2 扶沟县中汇大酒店的经营现状及存在的问题……………………………………...1 2.1扶沟县中汇大酒店的经营现状 1 2.2扶沟县中汇大酒店经营中存在的问题….……………………………………........2 2.2.1 目标市场狭窄 2 2.2.2创新意识薄弱 2 菜单更新缓慢 2 全员创新意识薄弱 2 服务创新传统守旧 2 2.2.3康乐项目不完善 3 2.2.4员工流动性大 3 寻求更高的报酬 3 寻求更好的发展机会 4 寻求更优的工作环境 4 2.2.5 企业文化不突出 4 3 扶沟县中汇大酒店的发展对策…………………………………………………………..4 3.1确定目标市场，推行平价项目 4 3.1.1明确影响产品价格的因素 4 3.1.2选择合适的定价方法 5 3.2加强酒店创新意识 5 3.2.1酒店菜单创新 5 3.2.2酒店服务创新 5 3.2.3 酒店全员意识创新 6 3.3增加服务项目并加强促销手段 6 3.3.1