《 管理学》第四章.pptVIP

CHAPTER 4 MANAGING IN A GLOBAL ENVIRONMENT 第四章 全球环境中的管理 CHAPTER 4 MANAGING IN A GLOBAL ENVIRONMENT 1.Who owns what? CHAPTER 4 MANAGING IN A GLOBAL ENVIRONMENT 2.What’s your global perspective? The three different global attitudes are ethnocentric, polycentric, and geocentric. 三种不同的全球取向分别为：民族中心论、多国中心论和全球中心论。 CHAPTER 4 MANAGING IN A GLOBAL ENVIRONMENT 2.What’s your global perspective? An ethnocentric attitude is the parochialistic belief that the best work approaches and practices are those of the home country. 民族中心论是一种狭隘的观念，认为母国的工作方式和惯例是最好的。 CHAPTER 4 MANAGING IN A GLOBAL ENVIRONMENT 2.What’s your global perspective? A polycentric attitude is the view that the managers in the host country know the best work practices and approaches for running their business. 多国中心论这种观点认为东道国的管理人员知道经营业务的最佳工作方式和惯例。 CHAPTER 4 MANAGING IN A GLOBAL ENVIRONMENT 2.What’s your global perspective? The geocentric attitude is a world-oriented view that focuses on using the best approaches and people from anywhere around the globe. 全球中心论是一种全球取向的观点，其核心是在世界范围内选用最佳方式和最优秀的人才。 CHAPTER 4 MANAGING IN A GLOBAL ENVIRONMENT 3.Understanding the global environment (1)Regional trading alliances The European Union (EU) is a 12-nation trading alliance whose purpose is to have common customs duties, unified monetary currency. CHAPTER 4 MANAGING IN A GLOBAL ENVIRONMENT 3.Understanding the global environment (1)Regional trading alliances NAFTA (North American Free Trade Agreement) is a trading alliance between the United States, Mexico, and Canada. CHAPTER 4 MANAGING IN A GLOBAL ENVIRONMENT 3.Understanding the global environment (1)Regional trading alliances ASEAN (Association of Southeast Asian Nations) is a 10-nation trading alliance in one of the fastest-