(精选)外贸英语函电第一章 Business Letter Writing －An Introduction课件.pptVIP

BUSINESS LETTER WRITING: AN INTRODUCTION Unit one About this course The basic objectives of this course is to provide you a tool to do international business and enable readers to understand with the least possible effort. The final destination of this course is to make you think and analyze things from an English angle. About this course: the way to master commercial letter-writing skills Whenever you get an opportunity, practicing writing in English. Make amendments to the letters until you find they meet your intended objectives. Polish your English at all times. About this course With time and patience the leaf of mulberry become satin. 1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey your meaning; 2. Avoiding ambiguous sentences and needless jargon; 3. Use plain, simple words and short sentences; 4. Statements in well-constructed sentences and paragraphs. 1.1.2 Conciseness（简洁） 1. in the fewest possible words; 2. briefly but completely. 1.1.3 Courtesy（礼貌） 1. more than Polite; 2. sincere, tactful, thoughtful and appreciative; 3. avoid irritating, offensive or belittling statements. 1.1.4 Consideration（体谅） 1. try to put yourself in HIS place; 2. emphasize the YOU attitude; 3. emphasize positive pleasant facts. 1.1.5 Completeness（完整） 1. provide all necessary information; 2. answer all questions asked; 3. give something extra, when desirable. 1.1.6 Concreteness（具体） 1. to make the message specific; 2. don’t try to write in a literary style; 3. use action rather than camouflaged verbs. 1.1.7 Correctness（正确） 1. to choose the only accurate name of article, specifications, quantity, figure and units; 2. to pay attention to the understanding and using the commercial terms correctly; 3. to pay attention to the spelling of words, the use of punctuation and capital words , and the structure of sentences. 1.2 The Structure of Business Letters A business letter consists of seven principal parts: (1) the letter-head (including the date)