“网店＋实体店”趋势的必然性与双渠道供应链的联盟模式选择.docxVIP

“网店＋实体店”趋势的必然性与双渠道供应链的联盟模式选择摘要网店作为电子商务的一种形式，以一种能够让人们在浏览的同时进行购买，且通过各种在线支付手段进行支付完成交易的网站的形式逐渐被人们接受和喜爱，相对网店的方便、快捷、实惠，实体店具有安全，保证质量和保障售后的特点。对于网店和实体店之间的状况，首先从其特点，发展历史以及未来的发展情况展开调查。其次对网店与实体店的优劣势进行分析，确定两者结合的必然性，然后通过具体案例进行分析。最后选择合适的供应链联盟模式，建立更好的满足顾客消费需求的体系。关键词：网店 实体店 结合 供应链联盟模式Analysis and development trend of the advantages and disadvantages of online and physical storesAbstractThe online store has been gradually accepted and loved by the peopleas a form of e-commerce, in a way that allows people to browse and buy at the same time, and to finish the transaction through a variety of means of payment online.Compared with the onlinestore in its convenience, fast speed, and real benefit, the physical store has the features of safety, quality assurance and customer service. As to the different conditions between the online store and the physical store, the author will investigate its characteristics, development history and future development at first. Next, the online store and the physical stores advantages and disadvantages will be analyzed. Determine the inevitability of the combination of the two, and then through the analysis of specific cases, and finally choose the right supply chain alliance mode, to establish a better system to meet customer demand for consumption.Key words: online store，physical stores，unite，supply chain alliances mode目录1.引言11.1 研究发展背景与意义11.2国内外研究现状分析11.2.1国内研究现状11.2.2国外研究现状31.3研究的具体内容32.概述42.1网店与实体店的特点42.2网店与实体店的起源与发展过程53.网店与实体店的区别SWOT分析63.1实体店SWOT分析73.1．1优势(strengths)73.1．2劣势(weaknesses)73.1．3机遇(opportunities)73.1．4威胁(threats)73.2网店SW0T分析83.2．1优势(strengths)83.2．2劣势(weaknesses)83.2．3机遏(opportunities)83.2．4威胁(threats)83.3对比分析94.网店和实体店并存型双渠道供应链的联盟模式选择94.1引言94.2供应链联盟模型分析94.2.1 供应链整体联盟94.2.2 个体分散决策104.2.3 “网店+实体店”横向联盟104.2.4 “制造商+网店”纵向联盟104.2.5 “制造商+实体店”纵向联盟104.3基于Shapley值法的合作机制设计104.4网店与实体店的发展事例114.4.1网店和实体店结合发展成功案例114.4.2 网店与实体店结合成效微弱案例115.结论及建议136.谢辞147.参考文献151.引言1.1研究发展背景与意义自从上世纪六十年代互联网的发明开始，发展一直迅速，从最初应用在军事方面，发展至社会的方方面面，其中就包括电子商务。 商业的发展，就会需要大量的商品展示