dq公司产品营销策略分析word格式论文.docxVIP

AbstractAluminum alloy material is widely used in various fields such as construction, transportation, electricity, instrumentation and packaging industry, for its property of light weight, good corrosion resistance and easy to shape. Along with the in-depth development of economic globalization, more and more aluminum processing enterprises of the world joined into the competition to Chinese market, aluminum industry would face a highly competitive market. In order to enable enterprises to win market competition, it must to be adapt to the market changing and adjust marketing strategies timely.DQ Corporation is the first aluminum and magnesium alloy processing enterprise of China, it is known for most varieties and specifications of production. As a large Country-owned enterprises producing aluminium products mainly, DQ Corporation was used to be a dominant monopolist in the market. But as the change to market economic system, the leading position of company was gradually replaced by other enterprises. Thus it seemed very important to improve and develop new marketing strategies.Based on the theory of marketing at home and abroad, the article, introducedtheproductionandmarketingsituationofDQCorporation, comprehensively analyzed the problems and reasons for them. Combined current developmentsituationofChinasaluminumprocessingindustry,related industrial policy for the DQ corporations competitive environment and strengths, weaknesses, opportunities, threats was analyzed. Formulated the marketing strategy of the corporation, such as to the corporations advantage in the marketplace products; On product strategy of mainly for aluminum alloy plate, curtain wall plate, aluminum plate, aluminum for cans for transportation, aluminum foil for packaging and taken into account new products development; Pricing strategies to combine flexibility in several ways; at the same time, assisted in a promotional manner; in customer