建行牡丹江分行支持小企业融资问题分析-analysis on financing problems of supporting small enterprises in mudanjiang branch of ccb.docxVIP
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建行牡丹江分行支持小企业融资问题分析-analysis on financing problems of supporting small enterprises in mudanjiang branch of ccb
AbstractLong-termsince,Thedevelopmentofsmallenterprisesfinancinghasalways beenthedemandgap,banksgivesmallbusinessesthecreditfundsprovidedbythe lackofsupport,Mudanjiangcityasastrongfinancialservicestrongcitystrategyof smallbusinessinthecity,thecityseconomicstructureplaysanimportantrolein boostingeconomicdevelopmentinthecity,hasplayadecisiverole,crackingthe Mudanjiangcitysmalltheenterprisetofinancethedifficultquestion,foster economyoffinancialdevelopmentafterthepotential,improvethefinancingservice status,developmentofbankingservicestosmallbusinessinnovationability,to increasesmallbusinessdevelopmentfinancialsupport,hasbecomethefocusofour attentionanddifficulty.Inrecentyears,theMudanjiangbranchofChinaConstructionBankto graduallychangethebusinessphilosophy,aimedatsmallbusinessfinancing characteristic,formulatecorrespondinginstitutions,businessprocess,riskcontrol andincentiveandrestraintmechanismsandothermeasures,toimprovesmall businessservices,andhowtosolvethebankitselfexiststosupportsmallbusiness issueasapriority.AccordingtotheMudanjiangbranchofChinaConstructionBank tosupportsmallenterprisesfinancingsituationasthepremise,fromtheservice marketingpointofview,indrawlessonsfrom,absorbdomesticandforeign advancedsmallenterprisefinancingtheoryandexperienceonthebasisofanalysis oftheMudanjiangbranchofChinaConstructionBank,thesmallenterprise financingpresentsituationandtheexistingproblems.FromtheMudanjiangbranch ofthesmallbusinessfinancingbusinessdevelopmentreality,initsanalysisofthe smallenterprisefinancingmarketingproblemsanddefects,putforwardtosupport smallenterprisesfinancingcountermeasure.First,intheimplementationofmarket sale,putforwardaggrandizementfinancemarketingconsciousness,perfectingthe financingbusinessprocessreengineering,asoundmarketingassessmentmechanism topromotetheoverallmarketing,customersegmentationmarket.Intheperfect smallbusinessfranchiseorganizationconstruction,putforwardtodevelopthe professionalteam,intensivecreditresource,acceleratesmallbusinessfranchise
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