商务英语听说教程下unit3Trade Fair教程文件.pptxVIP

商务英语听说教程 下;Contents Unit 1 Customer Service Unit 2 Promotion Unit 3 Trade Fair Unit 4 Trade Negotiation Unit 5 Quality,Quantity and Packaging Unit 6 Payment Unit 7 Transportation Unit 8 Insurance Unit 9 Disputes and Claim Unit 10 Trade Forms;Pre-listening Listening Part A Part B Further Practice Activities ;Pre-listening; ;Part A - Task 2 Conversation;Part A - Task 3 Follow-up;Part B - Task 1 Vocabulary Building;Part B - Task 2 Conversation ;Part B - Task 3 Monologue;Further Practice Activities;The historical traditions of trade go back to Ancient Egypt, the Greek Civilization and the Roman Empire, when journeying traders met local producers in market places and bazaars. The Romans began to host fairs from fluid locations to permanent places, thus developing a kind of “Fair Industry”. The term “fair”, which was only used for the first time in the Middle Ages, comes from the Latin word “feria”, meaning a religious festival, usually taking place near a convent or a church. The process of industrialization, which began in the 18th century, required new sales and distribution channels, thus affecting the trade fair business. During the 18th and 19th centuries, fairs indeed evolved from sites for direct sales to sites displaying a broad range of available goods: only samples of much more diverse product ranges were exhibited. These fairs were known as Sample Fairs, initiated for the first time by the Leipzig Fair. These sample fairs, with a wide range of investment and consumer goods, dominated the fair scene in Europe up to the middle of the 20th Century. In addition, at the end of the 19th Century, and in the early decades of the 20th Century, numerous exhibitions of national significance were organized, mostly dedicated to a specific theme, for example, electricity,health or mechanical engineering and primarily aimed at the general public.;After the Second World War, the