康宁公司利用sns进行品牌营销的分析-kangning company uses sns to conduct brand marketing analysis.docxVIP

下载本文档

17
0
约4.91万字
约 59页
2018-05-29 发布于上海
举报
版权申诉

康宁公司利用sns进行品牌营销的分析-kangning company uses sns to conduct brand marketing analysis.docx

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

康宁公司利用sns进行品牌营销的分析-kangning company uses sns to conduct brand marketing analysis

THE RESEARCH OF CORNING USING SNS FOR BRAND MARKETING ABSTRACTCorning is the world leader in specialty glass and ceramics. As to reach 10 billion sales in 2015, Corning need to figure out effective new brand marketing strategy. SNS (Social Network Service) is apparently a good choice.With the birth of SNS, it changes the way people social. More and more people bring real life social network onto the SNS platform, and maintain, develop their social network on the SNS. It also greatly influenced the commercial aspects. At beginning, SNS was used to collect VOC. Then as a marketing approach. Now it even start influencing the company organization. SNS has become an inevitable trend.Currently, SNS is mainly a marketing method for consumer goods. There’re not much reference for company like Corning. So through the research of Corning using SNS for brand marketing, and extend to traditional B2B (business to business) company is very meaningful.This paper is written based on the theoretical analysis, case study, questionnaire survey and experienced analysis. And put forward a practical brand marketing strategy and quantifiable measurement system, which can be systematically extend to B2B company.KEY WORDS: SNS (Social Network Service), Brand Marketing, B2B (Business to Business)目录前言 ..........................................................................................................................................................1第 1 章绪论...........................................................................................................................................21．1 选题背景.......................................................................................................................................21．2 研究的意义...................................................................................................................................31．3 论文结构................................................................................................