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南通新家庭在线o2o电子商务模式的分析-analysis of online o2o e-commerce mode in nantong new family
目录第1章绪论...............................................................................................................11.1研究背景及意义............................................................................................11.1.1研究背景.............................................................................................11.1.2研究意义.............................................................................................11.2国内外研究综述............................................................................................21.2.1国外研究现状.....................................................................................21.2.2国内研究现状.....................................................................................31.3研究思路与方法............................................................................................41.3.1基本思路.............................................................................................41.3.2研究方法.............................................................................................4第2章相关理论概述.................................................................................................52.1O2O电子商务“三大流”组成要素52.2电子商务物流配送相关理论........................................................................72.3电子商务组织模式相关理论........................................................................82.4网络营销相关理论........................................................................................9第3章南通新家庭在线的概况...............................................................................123.1南通新家庭在线简介..................................................................................123.2南通新家庭在线O2O模式与传统电子商务模式的比较123.3南通新家庭在线O2O电子商务“三大流”的构成143.3.1物流...................................................................................................153.3.2资金流...............................................................................................153.3.3信息流...............................................................................................1
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