商务英语综合教Unit 11 Investment Demand.ppt

1.take… into account 2. expenditure 3. mainspring 4. a host of 5. stimulus 6. contrary to 7. in bulk 8. on the line 9. consequence 10. in the realm Key Exercises 3. Choose right answers to fill in the blanks. A manufacturer will build either a good 1 a bad reputation with the trade primarily through his 2 policy. In 3 , it should be selfishly sound for the manufacturer but fair to all his customers. A soundly conceived sales 4 should be sold to company sales men and to customer as a means of stimulating confidence, and a cooperative attitude. Exercises view policy sales size hands or respect principle through consumer classification territory Such policy precludes the negotiating of special “dealer” with large customers. On the other hand, it is defensible to classify customers by 5 of order or annual volume of purchases and to sell through outlets of every type that can and will qualify. The manufacturer of 6 goods can no longer afford to sell his goods only 7 those outlets which traditionally have been his only source of volume in 8 of the development nowadays of giant retail outlets which sell many classes of merchandise. This suggests the 9 Exercises of customers by volume of sales. If special allowance are made available to all customers or the same terms within the same 10 . Uniform policies should be established with 11 to returned or unsold goods. Merchandise should be regarded as “sold” only when it has moved into the 12 of the user or consumer. While in the hands of jobber of retailer it stands as a liability of the manufacturer, blocking future sales. Exercises 1. or 2. sales 3. principle 4.policy 5. size 6. consumer 7. through 8. view 9. classifica