散打项目发展导向研究——兼论中国体育市场导向管理-research on development orientation of sanda project - concurrently on chinas sports market orientation management.docx

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2018-07-30 发布于上海
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散打项目发展导向研究——兼论中国体育市场导向管理-research on development orientation of sanda project - concurrently on chinas sports market orientation management.docx

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散打项目发展导向研究——兼论中国体育市场导向管理-research on development orientation of sanda project - concurrently on chinas sports market orientation management

ABSTRACTAfter30yearsofdevelopment,someachievementsinSandasporthavebeenmade.Nevertheless,Sandalacksofmassbasisfortheneglectionofmasspromotionandcompetitiveperformanceindustry.FocusestoomuchoncompetitionSanda,anddesirablyhopestogetinvolvedinOlympicsbuthasalmostnochance.AndSandaalsosuffersfromthecontroversyoflostitstraditionalcharacteristics.Aftercomprehensiveanalysis,findthedevelopmentofSandasportisinitspredicamentwhichreflectsthecommonfaultsofChina’sports.Fromtheperspectiveofmanagementscience,thedilemmais:theirdevelopmentdirectionsdeviatefromthepeoplesdemand,thusleadstotheirownunsustainabledevelopment.Therefore,tomakeSanda’developmentoutofthedilemma,thisthesisfirstlystudyitsfundamentalreason,thentrytofindouteffectivemanagementsolutionsandprovidessomefeasiblesuggestionsaswell.Whatismore,sincetherearesimilaritiesbetweenthedilemmaofSandasportandChinasports,thisthesisalsoworkonthesolutionsofChinasports.Bymethodofliteraturesearch,expertinterviews,historicalresearch,systemsanalysis,comparativeanalysisandcasestudies,thisstudyfindthat:PreviousstudieslacktheresearchontheunderlyingcausesofSanda’developmentdilemma.ForChinasports,manybelievethatthemanagementsystemisthemainreasonofpredicamentofChinesesportswhilesomeotherscholarsreflectonthevalues.Comparetotheangleofmanagementsystemandthevalues,IconsiderthatthestudyoforientationismoresuitableforthefundamentalreasonoftheChina’sportspredicament.SimilartotheorientationofChinasports,thedevelopmentofSandasportisalsogoldmedal-oriented.FromthedevelopmentcourseofSanda,seethatthegoldmedalsarestillthemaindrivingforceofSanda.And论文随机验证编号：BT61151233530VIotherincentives,bycontrast,areinsurelysubordinateposition.Medal-orientationmakessportscannoteffectivelymeettheSportsrequirementsofthepeople,andalsoleadstotheunsustainabledevelopmentofbothChinassportsandSanda.Fromtheperspectiveofmeetingthepeoplesneeds,thedevelopmentofChinasportsorientedbygoldmedalhasdeviatedfromthepeoplesevergrowingSportsrequirements.Fromtheangleofthecost,thecentralizeddevelopme