MOOC对高等教育影响破坏性创新理论视角.docVIP

MOOC对高等教育影响破坏性创新理论视角 　　摘 要 大规模开放在线课程又称为MOOC，其目的就是在为人们提供高质量、灵活、开放的课程是以廉价或免费的方式来展开的，这实际上就使学习成本大大降低，为学习者的学习创造便利的条件，因此商业机构、高等院校以及政府都对此引起了高度重视，高校为了让更多的学习者可以享受到高校的课程，纷纷投入MOOC潮流中。破坏性创新理论指的是一开始的产品和服务具有功能简单的特性，主要面向低端市场，再之后无情地占领高端市场，最终战胜竞争对象的过程。当前MOOC将结合相应的技术与新的商业模式，具备了破坏性创新的特点，在一定程度上冲击了传统高等教育市场，但是考虑到教育系统自身的复杂性和特殊性，因此应该谨慎审视MOOC对传统高等的教育的破坏性影响。这并不影响高等教育可以做出积极的响应，在探索高等院校教学改革的过程中可以站在维持性创新的角度来考虑，根据自身的特色探索商业运营模式，以促进高等院校的可持续发展。 　　关键词 MOOC 高等教育 破坏性创新理论 研究 商业模式 　　中图分类号：G640 文献标识码：A DOI：10.16400/j.cnki.kjdkz.2016.08.014 　　Abstract Massive open online courses， also known as MOOC， its purpose is in providing high quality， flexible， open course is cheap or free way to start for people， which actually makes the cost of learning is greatly reduced， to create convenient conditions for the learners learning， so commercial institutions， colleges and universities and government this caused attaches great importance， colleges and universities in order to make more learners can enjoy the course， have invested in MOOC trend. Disruptive innovation theory refers to the beginning of the products and services with a simple function of the characteristics， mainly for the low-end market， and then ruthless occupation of the high-end market， the final victory over the process of competition. The MOOC will combine the corresponding technology and new business models， with destructive innovation characteristics， in a certain extent， the impact of the traditional higher education market， but taking into account the complexity and specialty of the education system. Therefore， we should carefully survey the damaging effects of MOOC in traditional higher education. This does not affect the higher education can make a positive response， in the exploration of teaching reform of colleges and universities can stand in maintaining innovation point of view to consider， according to the characteristics of their own to explore commercial operation mode， in order to promote the sustainable development of colleges a