S建筑公司发展战略分析-工商管理专业论文.docxVIP

smaller market share and stagnant profit increase. S Corp. is also an epitome of large-size state-owned construction enterprises. The problems of S Corp. are popular to a certain extent and exist in many large-size state-owned construction enterprises. Through the case study of S Corp., it is helpful to the development of not only S Corp. but also other large-size state-owned construction enterprises. The thesis consists of six chapters. The first chapter is prolegomenon, which introduces the background, object, significance, and method of research. The second chapter introduces the general situation and current develop trend of construction industry. The third chapter analyses the external environment of S Corp. which included macro-environment and industry environment and then builds the external factor evaluation matrix (EFE). The fourth chapter introduces general situation of S Corp. and analyses the resource and capability of S Corp. which included finance, management, operation, human resource, technology etc. and then builds the internal factor evaluation matrix (IFE). Based on the above analysis, the fifth chapter includes strategy matching, choice strategy setting and analyzing. The sixth chapter sets up the strategy target and puts forward the suggestions on strategy execution of S Corp. KEY WORDS： construction enterprise, development strategy strategy analysis, strategy planning, strategy execution 目 录 第一章 绪论 1 1.1 研究的背景 1 1.2 研究的目的和意义 2 1.3 研究的内容与方法 3 第二章 建筑业概况及发展趋势 5 2.1 建筑业的概念 5 2.1.1 国际建筑业的主流概念 5 2.1.2 我国建筑业的一般概念 6 2.2 建筑业的产业特点 7 2.3 我国建筑业的发展和现状 8 2.3.1 改革开放以来我国建筑业发展概述 8 2.3.2 当前我国建筑业存在的问题 10 2.4 国际建筑业发展现状及趋势 12 第三章 S 公司外部环境分析 14 3.1 宏观环境分析 14 3.1.1 政治、法律环境 14 3.1.2 经济环境 15 3.1.3 技术环境 15 3.1.4 社会文化环境 16 3.2 产业环境分析 17 3.2.1 新进入者的威胁 18 3.2.2 现有企业的竞争 18 3.2.3 客户讨价还价能力 20 3.2.4 供应商讨价还价能力 21 3.3 S 公司外部关键因素评价矩阵（EFE）[23] 22 第四章 S 公司资源与能力分析 24 4.1 S 公司概况 24 4.1.1 S 公司发展历程 24 4.1.2 S 公司组织结构 25 4.2 财务状况 26