S房地产公司Y项目营销研究工商管理专业论文.docxVIP

PAGE PAGE IV A project of S Real Estate Company marketing research Abstract A project of S Real Estate Company marketing research Abstract The real estate is a traditional pillar industry of our national economy. Speaking from the certain meaning, the healthy, stable development of the real estate of our country is the important foundation on which Chinas economy increase healthily, steadily. Over the last 10 years, the ones that controlled as the country examines and approves the land of new development item are gradual and strict, the massif has already been developed, even carried out the transition the reality developed ripely on the basis of the urban area, the increasingly many city, especially big cities such as Suzhou, Shanghai,etc. begin to develop the project of the real estate large-scaly and in flakes, generally called the project of the real estate. We can say, the project of the real estate is that the country controls the ground root, the city plans optimally, ripe inevitable product that developed of real estate in the big city. Under the environment of fierce market competition and rational market day by day day by day, the developer more and more feels traditional marketing mode does not suit to the real estate project emerging in recent years very much, carrying on marketing and innovating and becoming a kind of realistic inevitable choice to the project of the real estate. This text is on the foundation analyzed in abundant market survey, project, through introducing the marketing question of the real estate project, have studied and proved the project marketing tactics of the real estate to innovate with the actual marketing case of Y project, in the hope of reaching the reference function to project marketing of other real estates. And 4P marketing combinatorial theory is as most classical marketting the basic theory, suitable to be the theoretical foundation that this case studies. I regard customers requirement and demand guide as the prer