TS公司新产品开发时间控制策略研究-工商管理专业论文.docxVIP

中文摘要 随着中国经济的快速发展，市场的竞争也越来越激烈，顾客对产品的更新换 代要求越来越高，由此产生的对产品开发的速度及质量的要求也不断的提高。面 对客户需求的个性化和激烈的产业竞争，如何提高开发效率和开发创新能力，缩 短开发周期，降低开发成本，迅速占领市场，成为一个现代公司繁荣昌盛的关键。 相机作为人们日常生活中的常备品，已成为竞争最激烈的产业之一。目前数码相 机市场上，佳能、索尼、尼康三家占据了大部分的市场份额。其他的数码相机厂 商作为后来者，只有缩短产品的开发周期，加快其新产品的开发速度，更快更好 的推出新产品，才可能在激烈竞争中占据一席之地，才能够寻求新的发展。 如何缩短新产品开发周期，增强企业产品竞争力是本论文关注的焦点。论文 首先介绍了缩短产品开发周期，加快新产品上市对一个企业的重要意义，然后介 绍了有关门径管理流程及流程改进的相关理论及意义，最后通过案例企业 TS 公 司的现状及对其产品开发流程的诊断分析，导入门径管理流程并针对流程中的问 津进行流程改进，对案例企业 TS 公司的产品开发流程进行了―开发流程优化，组 织优化‖等方式的改善，以达到加快产品开发项目进度，缩短产品开发周期，提 高产品品质，降低产品开发成本，以增强产品竞争力的目的。 关键词：新产品开发；流程改进；门径管理；缩短开发周期； ABSTRACT Accompanied with the rapid development of Chinese economy, the market competition became more and more fiercely. And the requirement of developing speed and quality become more and more high. In order to meet the customer’s request and win in the market competition, how to improve the efficiency of development, shorten the development cycle, reduce the costs is the important thing for the company. Camera as one of necessities in our daily life, have become one of the most competitive industry. At present，Canon, Sony and Nikon occupied most of the digital camera market share. Others as the newcomers, only to shorten the product development cycles, speed up its new product development speed, can play a part in the fierce competition. How to shorten new product development cycle and to improve the competitiveness of products is the focus of this thesis. In the first of the thesis we introduce the meaning of shorten the product development cycle, and then introduces the Stage-Gate Systems and process improvement. Finally through the case enterprise TS company’s development process of the products’ analysis, we use process improvement and SGS to redesign the process of new product development. Finally new organization structure and incentive measures of product development are also redesigned. It can reach the purpose: shortening the development cycle, improving the product quality, reducing the cost. Key w