VT调速驱动装置在中国火电市场的营销策略研究-工商管理专业论文.docxVIP

万方数据 万方数据 本文以营销学理论知识为指导，结合企业实际情况，通过分析论 证，对解决企业经营中的实际问题，具有现实意义。同时，论文对于 那些正在积极探索营销策略准备进入或刚进入中国火电市场不久的 外资工业品企业，具有借鉴意义。 关键词：液力偶合器，调速行星齿轮，市场细分，营销策略 5 RESEARCH ON VT MARKET STRATEGY IN COAL FIRED POWER MARKET OF CHINA ABSTRACT Energy conservation is a commitment to the future and it is also the Corporate social responsibility. To study how earlier to make more users in the coal fired power industry in China to use the more reliable and high efficient products of VT is the spirit of this thesis. This thesis focuses on VT Turbo marketing strategy in Coal Fired Power Industry in China by making use of classic marketing and industrial marketing theory, analytical tools and cases about marketing strategy. According to the idea of what the problems are, how they are produced and how to solve it, the thesis proceeds its analyses to solve the problem and propose the marketing mix strategy. This thesis is composed of six chapters: The first chapter is the preface, which introduces the background information, explains the importance of the research, and outlines methods used for this research. Generally, the structure of this paper is presented as an overview in this part. In the second chapter, the thesis illustrates the fundamental theory, classic marketing theory and the theory related to Industrial product. In the third chapter, the affiliation and 6 general operation status of VT Turbo has been introduced and it is the analysis of the current situation of variable speed product in China Coal fired Power Market. Based on the market environment and the market development, the thesis illustrates the situation and the existing problems of the variable speed product of VT China. In the fourth chapter, the target market has been divided into serveral segments. Every market segments has been measured by the size，structural attractiveness and consistency．As per the results of evaluation of each market segments，the target markets are chosen, which followed by the positio