Z市邮政发展战略研究-工商管理专业论文.docxVIP

摘要 摘要 万方数据 万方数据 摘 要 邮政企业是全民所有制的经营邮政业务的公用企业。随着经济社会的不断 发展和邮政市场化进程的加快，Z 市邮政作为县一级邮政，存在发展战略不够清 晰，业务结构和资源配置不合理，人力资源开发不足，营销服务体系建设薄弱、 企业凝聚力和竞争力不强、与地方经济发展融合度不够等问题。为从根本上解 决目前企业发展中存在的问题，实现企业业务发展的转型升级和企业的全面转 型升级，有必要加强战略研究，找准自身定位。 本文共有六章。第一章是绪论，介绍了论文的研究背景、意义、内容、方 法和研究现状述评。第二章是 Z 市邮政发展的外部环境分析，运用 PEST 分析和 五力模型分析工具对其所处宏观环境和行业竞争状况做出具体分析，找出面临 的机会和存在的威胁，寻求发展的切入点和突破口。第三章是 Z 市邮政发展的 内部环境状况分析，分析了企业的资源和能力状况，找出了企业的优势和劣势， 以便扬长避短。第四章通过 SWOT 综合分析，提出适合 Z 市邮政发展的战略， 即稳定型战略、成本领先战略、差异化战略、财务战略、市场营销战略和人力 资源战略。第五章是 Z 市邮政发展战略的实施，在前面分析的基础上，从财务 管控、平台支撑、人力资源开发、营销服务体系建设、业务发展转型、与地方 经济融合发展等方面探讨战略实施的具体措施。第六章是结束语，说明了本文 所做的主要工作、得出的结论以及有待进一步解决的问题。 关键词：邮政；发展；战略研究 I AB ABSTRACT ABSTRACT Postal enterprises are state-owned postal services operating public enterprises. With the development of economy and society and accelerated process of the postal market, Z Post Office as county-level post, and that development strategy is not clear, business structure and resource allocation is unreasonable, lack of human resources development, weak marketing and service system construction, cohesion and the competitiveness of enterprises is not strong, insufficient degree of integration with the local economic development and other issues. To fundamentally solve the current problems in the enterprise development, realize the development of the enterprise business transformation and upgrading, and the comprehensive transformation and upgrading of the enterprise, it is necessary to strengthen strategic research, identify their own position. This paper consists of six chapters. The first chapter is the introduction, introduces the study background, significance, content, methods and research status review. Second chapter is the analysis of external development environment of Z Post Office. Using PEST analysis and five force model analysis tools respectively on macro environment and industry competition situation make specific analysis, identify opportunities and threats facing, seeking development of breakthrough. The third chapter