《舌尖上的中国》成功要素解析及对我国纪录片的发展启示戏剧与影视学专业论文.docxVIP

目录 目录 II II （二）富含哲理的解说词·············································································17 （三）焦点式叙述与碎片拼接·······································································17 第三章 《舌尖上的中国》对我国纪录片发展的启示 ········································19 一、《舌尖上的中国》制作观——内容和形式双重创新 ·····································19 （一）传播内容是传播效果的关键性因素························································19 （二）借鉴与汲取国际先进化制作方式与手法 ·················································20 二、《舌尖上的中国》受众观——从小众向大众方向转化 ··································20 （一）以百姓角度来实现精英话语的大众表达 ·················································21 （二）以良好制作将中国元素进行世界化表达 ·················································21 三、《舌尖上的中国》传播观——多渠道、多元化、多角度的传播途径··················22 （一）充分发挥央视频道的优势平台与资源 ····················································22 （二）有效利用新媒体推广与传播的价值功能 ·················································22 四、构建中国特色商业化运营理念与模式························································23 （一）正确掌握市场规律，注重品牌价值························································24 （二）全面提升价值品质，扩大价值视野························································24 结论 ········································································································26 注释 ········································································································27 参考文献 ··································································································28 攻读硕士学位期间所发表的学术论文······························································30 哈尔滨师范大学学位论文独创声明·································································31 哈尔滨师范大学学位论文授权使用声明···························································32 致谢 ········································································································33 摘 摘 要 Abstr Abstract I I II II 摘 要 我们国产电视纪录片在历经本世纪之初的低谷后，迅速地踏上了其复兴的道路。在众 多新媒体传播环境的影响下，我国电视纪录片本土化的艺术特征如雨后春笋般不断地显现 出来，尤其是伴随着央视对我国国产电视纪录片的高度重视，当下我国纪录片在其发展演 变过程中正逐步沿着多元化、商业化、栏目化、国际化的发展轨迹不断地前行。2012 年 5 月 14 日，由我国自