《河北日报》官方微博的传播特色研究新闻学专业论文.docxVIP

I I 摘 要 摘 要 随着数字技术、网络技术、移动通讯技术的飞速发展，新媒体变革方兴未艾。新媒 体时代的到来，不仅深刻介入了个人生活的方方面面，还深刻地改变媒介生态的格局。 本文论述了在新媒体时代传统纸媒开设官方微博的必要性。本文对《河北日报》官方微 博的内容呈现形式、内容分类、及语言运用进行了详尽的分析，得出其差异。在上述比 较的基础上总结出《河北日报》官方微博的传播特色。最后，本文探讨了《河北日报》 官方微博的传播特色启示。 关键词：传统纸媒 河北日报 官方微博 II II Abstract Abstract With the rapid development of digital technology, network technology, mobile communication technology, be just unfolding new media revolution. The arrival of the new media era, not only deeply involved in every aspect of personal life, but also changed the pattern of media ecology. This paper deals with the necessity to open the official micro-blog in traditional media in the new media era. The content of this article Hebei daily official micro-blog forms, content classification, and the use of language is analyzed in detail. Summed up the Hebei daily official micro-blog propagation characteristics based on the above comparison. Finally, this paper discusses the Enlightenment of Hebei daily operation of official micro-blog. Keywords traditional media hebei daily official micro-blog PAGE PAGE IV 目 录 目 录 绪 论····································································································································· 1 第一章 新媒体时代下《河北日报》开设官方微博的必要性 ·············································· 5 1.1 新媒体对传统纸媒的冲击 ···························································································· 5 1.1.1 报业寒冬论的提出 ·································································································· 5 1.1.2 全球范围的报纸倒闭潮 ·························································································· 5 1.2 传统纸媒数字化转型概述 ···························································································· 6 1.2.1 数字化转型的内涵及步骤······················································································· 6 1.2.2 设置官方微博在数字化转型中的地位. ·································································· 7 1.3 纸媒官方微博的作用分析 ····················