燕赵都市报善行河北主题报道研究-a study on the theme report of yanzhao metropolis dailys benevolence in hebei province.docxVIP

I I 摘 要 摘 要 新闻宣传是人类分享信息和表达舆论的工具，主题性报道在弘扬主旋律、实现正确 舆论导向方面发挥着积极而重要的作用。 《燕赵都市报》“善行河北”主题报道主要是围绕特定主题——“善行河北”，通过 连续刊发宣传典型人物的通讯稿件，利用都市报特殊的报道手法，达到响应政府号召、 弘扬主流价值观、净化社会风气，以期实现良好的宣传报道的传播效果。 “善行河北”主题报道体现了新闻媒体在着眼于推出富有崇高性和理想色彩、代表 社会主流价值观的典型的同时，把目光更多地投向普通人的生活空间，关注现代化进程 中人自身的命运和价值。同时，也体现了传媒将触角伸向更具有现实意义的、深层次的 社会发展面，更加倡导关注人自身命运与价值的人文关怀。 本文主要以《燕赵都市报》“善行河北”主题报道为研究个案，试图探讨和总结其 主题性报道的内容特点、报道方法；通过问卷调查的形式，对“善行河北”主题报道的 传播效果进行说明。 关键词 “善行河北” 主题报道 内容特色 报道特点 传播效果 II II Abstract Abstract Summary information is a tool for humans to share information and express opinions, thematic reports highlight the themes of the times, achieving the correct opinion orientation plays an active and important role. The yanzhao Metropolitan daily good Hebei publicity main theme is built around a particular theme--good Hebei, by continuously published the promotional character of the distribution section, Metropolis daily special reporting, reached responded to the Government call, carry forward the dominant values and purify social atmosphere, with a view to achieve a good spread of propaganda effect. Good Hebei topic coverage reflects the news media focused on launching full of lofty and ideal color, typically represent mainstream social values at the same time, space to look more into the lives of ordinary people, concerned about the fate of people in the process of modernization itself and the value. At the same time, is also reflected in the media reach of greater relevance, deeper social development, more humane care advocates concerned about human fate and value. In this article, the yanzhao Metropolitan daily good Hebei case study of topic coverage, attempts to explore and summarize their topic coverage of content characteristics, methods of communication through questionnaire forms, the goodness of Hebei topic describes the spreading of propaganda effect. Keywords Hebei kindness theme of propaganda content characteristics Features reports characteristics of communication effects PAGE PAGE IV 目 录 目 录 引 言·