重庆市发展游艇旅游的对策分析-analysis of countermeasures for developing yacht tourism in chongqing.docxVIP

重庆 重庆工商大学工商管理硕士(MBA)研究生学位论文 PAGE PAGE 10 Abstract Yacht is a kind of advanced and durable consumer goods for overwater entertainment. It combines navigation functions such as sports, entertainment and leisure, to satisfy the needs of individuals and families to enjoy life. In developed country, most of yachts are owned by private. But in developing country, it is used to be the operational projects in parks and tourist spots, some also can be the tools for Police, harbor and border defence. The yacht’s Essential character is that it is a tool of entertainment. It make different from high-speed ships and tourist ships those are used for transportation. As a life style from Western country, yacht is controversial in china because that it is favored and admired by rich Chinese. As a high value-added projects with internationally recognized, Yacht tourism is a high-end label of a regions tourism. As Chinese economy develop so fast in 21 century. People begin to go for high quality life style and yacht is be known by people Gradually. As a typical case from foreign, not only high-income people but also some enterprises pay close attention to it, some look it as a opportunity of new service industry. Now the harbor cities such as Shenzhen, Guangzhou, Tianjin, Qingdao, Xiamen, Suzhou and Zhuhai all set up yacht clubs to get business opportunity. Even some inland cities such as Chongqing, Wuhan and Nanjing do the same too. The yacht club can provide extravagant service and advance place for business men. The development of yacht industry is pushed forward objectively. As a inland city, Chongqing has 100 square kilometers water area and 175 meter Reservoir water level after the completion of three gorges reservoir area in 2009. Tens of thousands ships can bepark and voyage here. It has expanded area which up to Guangyua and Yibin and down to Nanjing and Shanghai even to overseas with the joint sea-and-rail transportation. So it is easy to develop yacht industry based