重庆七建公司建筑周材租赁市场现状及对策分析-analysis on the current situation and countermeasures of construction weekly material leasing market in chongqing qijian company.docxVIP

II II ABSTRACT With increased investment to the west infrastructural facilities from the central committee, the architecture industry development brings the huge opportunity for Chongqing, Many construction enterprise State-owned business，have radically changed their thoughts of how to use construction material equipment，Because the turnover material rents is mainly used in the real estate development（Especially for the high-rise construction because of their long revolution period and attractive rental benefit）, many construction enterprises obtained fast development and the scale of their subsidiary companies has being increased continually. Bases on the example of the subsidiary company of the construction turnover material rents, Chongqing No.7 Construction Engineering Company ,LTD , Carries on the analysis from 2004 to 2008, discovers the subsidiary company to subdivide the market namely key customer, simultaneously draws up conforms to the subsidiary company commodity to rent fast expanded the marketing countermeasure, the development finance question which the solution subsidiary company present faces, simultaneously, rents the subsidiary company for the current majority similar middle and small subsidiary company of the construction turnover material rents to seek for road of the development. Firstly, the paper introduces subsidiary companys product mix composition, researches subsidiary company main product constitution present situation and the demand analysis. Secondly, the paper has analyzed the subsidiary company each product mix market demand, and exterior which and internal leasing market analysis present faces through the half company, optimizes the subsidiary company product mix combination, definite subsidiary company superiority main business service. Finally, through the half company internal and external market hiring quantity analysis, researches the goal customer community which the subsidiary company present urgently need grows stro