从电子杂志《时尚芭莎》浅析移动互动设计论文（设计）..docVIP

从电子杂志《时尚芭沙》浅谈交互设计 ［ ］自1995年3月我国第一份电子杂志一《电子信息与通讯网络杂志》 在上海面世以来，我国的电子杂志己经发展了巧年。在此期间，电子杂志经历了 三代形态变化，即邮件列表形态、传统杂志数字化形态以及多媒体互动形态。三 种形态的发展与网络技术的开发有着密切连系，也在不同的发展阶段挑战着人们 的阅读习惯。 本文重点研究以电子杂志一多媒体互动电子杂志，是采用PZP技术发行， 视频、音频、FLASH、3D、文字等多媒体信息为表现形态，简称电子杂志。我国 媒体互动电子杂志从2002年开始起步，经历了起步阶段、探索阶段、快速发展 阶段减缓发展阶段。作为网络新生事物，电子杂志在快速发展阶段（2005年一 2008年）四年时间内，多次获得国内外高额风险投资，仅2006年中国电子杂志 的整体市场规便高达1亿元，成为我国新媒体的翘楚。并预计在2010年，屮国 电子杂志用户数量到10500万。但是时至2010年，中国电子杂志行业却传来了 “覆灭”的声音，预想美好前景并不被看好。但是面对质疑的声音，仍有实力企 业加盟电子杂志行业，老电子杂志平台开始寻找转型路径。面对电子杂志不温不 火的生存现状，其到底有没继续生存和发展的可能，本文将从电子杂志媒体本身 以及电子杂志和人的关系入手行研究。 ［关键词］:电子杂志《时尚芭莎》互交设计 Abstract Since 丨 995March，China’s first electronic magazine electronic information and communications network. since the launch in Shanghai，China’s electronic magazine has developed it. During this period, the electronic magazine has undergone three generation morphological changes, namely the mailing list form，traditional magazine digital morphology as well as multimedia interactive forms. Three kinds of morphological development and network technology development are closely linked, in different stages of development challenges people’s reading habits. This paper focuses on the study of Electronic Journal - interactive multimedia electronic magazine, is the use of PZP technology issue，video, audio, FLASH，3D，text and other multimedia information manifestation，referred to as the electronic magazine. Chinas media interactive electronic magazines begin to start from 2002, experienced start stage, exploration stage, the stage of rapid development slowed the development stage. As the network of new things, the electronic magazine in the rapid development stage four years，won several domestic and international high risk investment, only 2006Chinese electronic magazine overall market regulation is high amounts to 100000000 yuan，to become China’s new media leaders. And it is expected that in 2010，Chinese electronic magazine subscribers to 105000000. But in 2010, Chinese Journal of electronics ind