番禺捷隆机器厂国际营销策略研究工商管理专业论文.docxVIP

通过分析，提出企业应采取 的国际营销策 略，包括 补缺营销策略、共 生营销策略、网络营 销策略和本土 化营销 策略，以寻找国际市 场需求空 隙，依托大企业拥有 的市场寻求生 存和发 展机会，依托网络信 息的快速 反应进行网络影响， 并积极融入当 地的社 会文化。 关键词：番禺捷隆机器厂；国际市场营销；营销策略 Study on the International Marketing Strategy of PJMP Abstract The post-financial crisis era, enterprises in China is facing unprecedented challenges, survival increasing the pressure. To solve the problems of enterprises, need the state, society, all aspects of business to work on. Enterprises themselves, and actively adjust their development strategies, looking for living space and development opportunities, and has important practical significance. Among them, the choice of international marketing strategy is an important issue for enterprises in China is increas ingly internationalized. First, the theory of international marketing strategy at home and abroad were reviewed on the basis of the necessity and feasibility analysis of the international marketing of Panyu Jielong machine factory facing internal and external strategic environment, learn from the experience of domestic and foreign outstanding enterprises of international marketing strategy on the basis of choice of international marketing strategy in the enterprises, as well as marketing strategy of the implementation. The content includes: Chapter 1 Introduction. Research background and significance of research and methods. Chapter 2, literature review, the theory of international marketing and strategic management theory review and comment. Chapter 3, the necessity and feasibility analysis of the international marketing of for the international marketing of the feasibility analysis of strengths, weaknesses and opportunities of the enterprise to international marketing . Chapter 4, the environmental analysis of Panyu Jielong Machinery Plant, including the external environment and internal environment. Chapter 5, the selection and design of international marketing strategy, first introduced the choice of marketing strate